Taming Mr. adCenter

by Phong Khang on August 26, 2010

My foray into Microsoft adCenter has been challenging at first but I definitely feel now I’m starting to get the hang of it. My conversions are up and my traffic is steady.

One of my campaigns that I’m running was getting an average cost per click of 30 cents on Adwords and when I first ran it on adCenter it was getting 50 cents per click!
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PPC Classroom Gets Your Adwords Account Banned

by Phong Khang on July 21, 2010

After much deliberating I have come the conclusion if that if you follow the methods that Amit Mehta teaches in PPC Classroom then its very likely that you will get your Google Adwords account banned.

I’m not saying that the material is bad. Just needs to be updated. In fact I have to give much credit to Amit’s PPC Classroom course for teaching me the ins and out of PPC marketing. I’m pretty sure without this course I’d be lost and broke trying to figure it out myself.
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Microsoft adCenter Quick Review

by Phong Khang on May 30, 2010

For the past week I’ve been advertising on Microsoft’s adCenter. From what I’ve been told you can expect lower cost per click, less traffic and 6 times more conversions than on Google Adwords. Here’s a quick review of my findings so far.

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The Power of Negative Keywords

by Phong Khang on May 12, 2010

I jotted these notes down recently while listening to Glen Livingston’s Adwords webinar on negative keywords. Its totally amazing how much negative keywords can have an impact on your Adwords campaign.

Enjoy!

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Peter Dunbar’s Twist on Peeling & Sticking

by Phong Khang on May 5, 2010

Some quick notes on Peter Dunbars own twist on Perry Marshall’s peel and stick strategy.

1) Take high performing keywords and put them into their own Adwords campaign.
- improves impression share
- campaign starts out with a great history

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My Confession

by Phong Khang on May 3, 2010

My apologies.

It’s been quite a while since I posted anything up. I’ve been pretty much focusing 100% of my efforts on Adwords campaigns.

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