Exposed! A Review Of Perry Marshall’s Definitive Guide to Adwords

by Phong Khang on October 7, 2009

uradhere

No this is not Perry Marshall. But here's an ad position with max exposure.

I have a love hate relationship with Google’s Adwords.

It took lots of my money away and then it gave so much back when I decided to get serious with it. Now it showers me with its low keyword bid prices and awesome quality score.

Here’s how I did it.

But first a quick history.

Adwords is a Pay Per Click (ppc) advertising program that was released in 2000 by Google. Yahoo may have been the first to introduce ppc advertising but currently is now second to Google’s juggernaut Adwords program.

Wasn’t too painful was it?

Ppc is a wonderful advertising tool that can be used to drive free traffic to your website immediately.

However a downside to it is that if you don’t educate yourself first on how to use it properly you can lose lots of money real quick.

Yes, I’m one of those guys and its one of the main reasons I stayed away from Adwords for a while.

It wasn’t until not too long ago that I decided to give it another try. But I need an Adwords guide that can show me the ropes. I was tired of losing money.

An awesome mentor of mine directed me to Perry Marshall’s Definitive Guide to Adwords which also came with audio tutorials and interviews.

What is This Program About?

If you don’t know who Perry Marshall is then take note that this is the the guy you need to go to if you want to be an expert on Adwords. Everyone from big corporate companies to online marketers go to him when they want to learn the real way of marketing with Adwords.

Nope the guide is not free but lets be honest, real information that can have drastic positive results for your online business is never free. It’s a small fee to pay compared to losing hundreds of dollars to Adwords because you didn’t know what you were doing or you assumed you did.

There are many positive testimonials from Perry Marshall’s customers who have used his Adwords guide and have seem dramatic improvements in their ad campaigns overnight with increased sales and lower keyword costs.

I’m a hardcore skeptic and usually I don’t believe testimonials until I’ve seen results myself so I can definitely vouch for this claim since I’m one of them who’s actually gotten these awesome results. See the testimonials yourself here.

Here’s what you can expect to get out of the program:

  • What is Adwords and how it works
  • You’ll learn the right and wrong way to build an Adword campaign
  • Total access to Perry Marshall’s advanced Adword tactics
  • Chime in on Yanik Silver and Jim Edwards audio interview with Perry Marshall that’s filled with great tips and tricks.
  • Reduce your keyword bid cost
  • How to find profitable keywords
  • How to improve your quality score
  • How to write good copy to improve conversion rate
  • How to properly test your ad campaigns and see which one is working
  • How to use Adwords with GoogleCash aka direct link to generate immediate profits
  • What ad position is the most profitable and why you should avoid aiming for first
  • The list goes on and on!

My Own Results

The end result for me was that a few weeks later after getting this Adwords guide I managed max out my quality score to 10 and lowered my keyword bid from $1 to 6 cents! Did I mention this was on a highly competitive keyword “reverse phone lookup” which gets 1.2 million searches a month on Google?

With 6 cent bids you’ll totally rule that keyword. If someone wanted to knock you off your position they’ll have to pay twice as much to do so.

See for yourself my results:

Keyword bid down to 6 cents!

Keyword bid down to 6 cents!

Quality score maxed out at 10!

Quality score maxed out at 10!

The outdated website does little to convince you the site is legitimate however its very easy to dismiss this after you’ve got a little taste of the high quality content he provides.

A community forums for support and to mingle with other ppc fanatics would definitely help as well. But honestly the content is so well explained that you rarely find yourself lost or confused.

Closing Comments
Adwords is the ppc program you want to use if you want immediate traffic to your website while you wait for your SEO efforts to kick in. By using Perry Marshall’s 2010 Definitive Guide to Adwords it’ll definitely give you an edge over your competitors. It gave me awesome results and I’m sure it will for you too.

I recommend that you give Perry Marshall’s Free 5 day Adwords training course a try. Lots of eye opening free info there.

PROS

  • Lots of great content that actually work
  • Easy to follow pdf guides and audio tutorials
  • Immediate results after applying the tactics
  • Can be used towards Yahoo and MSN’s ppc programs
  • The best ROI you can get for your online business
  • Free 5 day training course proved helpful

CONS

  • Outdated website however you won’t care after you’ve seen how good the content is
  • No community support forums. However content is so well taught you rarely find yourself lost or confused
  • It’s not free, however the small price that you pay for this is small compared to losing hundreds on Adwords because you assumed you knew what you were doing.

Important: “All of the reviews on my website are REAL reviews of programs that I have tried myself and paid good money for. Just like you I got fed up with reading fake review websites where the author had actually never tried the program. You won’t get any of that BS here. This is the read deal.

I’d also like to note that my reviews will include scary affiliate links so essentially I’ll make a few bucks if you decide to check out the program yourself. Yay! Thanks for the support!”

~ Phong Khang
Founder of HeroicBlogger.com

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